ReThink Clothing

THE END!

Posted under T-Shirt business on Wednesday 11 May 2011

I mean what else do you need to know, Rethink is closing shop? Well if you want to know more other than everything is on sale and nothing will ever be reprinted keep reading. If that’s all you need to know GO SHOPPING! Everyone else already is and there taking all the good sizes…HURRY!

WHY?

A few reasons. The first being things just came together, I can’t elaborate for certain super top secret ninja reasons. Second, it was time for me to move on. I love Rethink and have put countless nights, weekends, and free time into it. I have grown a lot, met some awesome artists and found an area of my life I enjoy pursuing. Lastly, we were attacked by Dinosaurs and they ate our offices, so that might have played into it as well…

WHAT NOW?

Since the decision to close came along rather quick, I haven’t exactly determined what is next. It may be another clothing company it may not be. It might be me pursuing some personal growth in e-commerce. It may also be me learning the fine art of finally relaxing and sleeping normal hours and being a good Fiance.

THANKS!

The list of people to thank is long. From all my friends, customers, artists, and bloggers. Everyone played a strong role in the making Rethink a success. I mean Rethink was featured on everything from MTV to Businessweek and some of the webs top blogs, engadget, uncrate, not cot, and some other awesome sites.

FINAL THOUGHTS!

Rethink was awesome. Shit, when it first started I was an idiot. I learned a ton, grew a lot and made a decently successful clothing company from nothing. I have had a ton of fun along the way. In the end I am happy I get to walk away on my terms. I just hope the college artists I used have another way to make beer money…

Any Q’s? just ask!
Thanks

-Andy

Just Launched a KickStarter Project!

Posted under New Shirts on Tuesday 12 April 2011

For those of you who don’t know, Kickstarter is a site that helps launch projects with community support. The project Rethink is pursuing is printing 3 shirts from one of my favorite artists, Zack Davenport! He designed the shirts aorund the concept of his college experience and the shirts look phenomenal. Now, for supporting the project you get rewards and these rewards are the shirts themselves.

Please check out the project and please share with friends, family, anyone and everyone. More importantly if you want those shirts support eh project with your wallet!

The Most Bad Ass Otter Is Back!

Posted under New Shirts on Friday 8 April 2011

FINALLY! I am so happy to see one of my favorite shirts back in stock. Even better this shirt is a limited release as part of my new Super Senior Series. The Super Senior Series, much like the 5th year college senior namesake, is back for one last round of awesome before he goes away forever. What that means is, once these are gone, they are gone. Never to be done again. What that means is get it now! Don’t wait.

With the limited release, I did a new colorway and printed it with inside size tags this time. The print is so amazingly detailed and vibrant. Oh yeah, and it is so soft…mmmm soft. So, enjoy the shirt and tell your friends.

P.S- be on the lookout for a huge project later this month.

Rethink Shirt Worn on MTV’s “My Life As Liz!”

Posted under T-Shirt business on Wednesday 23 March 2011

Well, how awesome is this! I rarely see Rethink shirts in the wild, let alone on MTV. This is just awesome. What do you guys think?

30% off Sale! Today Only.

Posted under T-Shirt business on Monday 21 March 2011

Enjoy this huge one day sale and make sure to order quick. A lot of stuff is on the cusp of being sold out in a few sizes, so act quick. Just enter the code during checkout! If you did miss this sale and don’t want to in the future, sign up for Rethink’s emails, facebook or twitter! All those links can be found about where your reading now.

Go now, quit reading, and buy some shirts so you look less bummy this year.

-Andy

How artists should approach a company!

Posted under Artists Interviews,Interviews,T-Shirt business on Friday 4 March 2011

Since Rethink only uses college artists, one thing it does is help start careers. I thought I would help you even more. You may be an awesome graphic artist and the cock of the art walk, but if your email pitching yourself to me sucks, no dice. I get quite a few emails a day looking from people looking to be the next artist for Rethink. I get a good majority of them are horrible, some are awesome and some are mediocre. People send me some really bad emails and I don’t ever do anything with them solely because I don’t have the time to hunt down their portfolio or they show lack of knowledge in my brand. Beyond those reasons my first impression of you as a worker is in that email and if you show that your not going to go that extra mile right away that’s a bad first impression. So, if you want to learn how to approach companies and land those design jobs listen up!

Show genuine interest- This is a lesson not only good for artists, but for anyone seeking a job. When emailing a company don’t just spam me with your form letter saying your an artist and want to work with me. Take the time to show me you know about my brand I mean at least try! It’s nice to know you’ve invested some time in knowing my brand and can show some connection to it. For me two things usually work well. One is saying you like whatever current shirt and why. Two, is how your personal style fits. JUST TRY. Just show some interest in a genuine way.

Make sure your style fits-Following the first point of showing interest, part of that interest should be to know my brands aesthetic. For me that’s a little odd since Rethink deals in a variety of styles and all, but for some brands it should be dead obvious. For me if I get an email from an artist and follow a link (WHICH I HATE) that leads me to a gore artist, I instantly delete that email.

Show me something- Come out swinging. My favorite thing to do when we used to box for fun was to at GO, just take a huge step and instantly throw punches. I hate those slow draws where people dance. Enough of the boxing talk. What I am saying is this, don’t make me follow a link to your portfolio, show me some of your work that fits my brands style. But if your too lazy for that the link is good, some people don’t even do that.

Past Work- I know not everyone has a working history with clothing companies. If you do LET ME KNOW. Designing for apparel is an art all its own and showing you know how to design for print, know the proper dimensions, DPI etc. is a big deal. For me it means I won’t have to carry an artist and help them through, which I don’t have time for.

Get Social- One of the first things I do everyday is not check my email, but jump on twitter/FB to see any comments/messages. Beyond just being first in my routine, getting social and posting on facebook or tweeting me is a great way to show interest and value. Beyond getting that extra sense that you care, you’re also showing me that your connected and that means something to a small business who looks at every way to market.

Let me know you have an idea- I don’t always have to like them, but they show me your thinking and where your head is. Artists who can come up with ideas are a huge asset to me and would be to any company.

Those are just some easy and simple tips to get my attention and any small business for that matter. I’m not saying these will get you chosen for work that’s your art and work ethics job, but you will position yourself above the people who send shit emails. I will end with a simple why listen to this guy statement. Running a clothing line for 4 years now, working with multiple artists, choosing these artists, dealing with multiple emails per day about artists and most importantly I am the type of person who you will be emailing.

Hope that helps,

-Andy

Meet Rethink’s #1 Salesman!

Posted under Interviews,T-Shirt business on Wednesday 16 February 2011

Yes yes we do condone animal testing. Share away with everyone!

New Nintendo Cartridge Shirts!

Posted under New Shirts on Saturday 5 February 2011

Well, the time for a new shirt has finally arrived!

One of Rethink’s most printed artists is back at it. Grant Tucker who did the super soaker, zapper, gnome and bomb drop has once again brought us back to childhood awesomeness. Seriously, Grant makes your childhood so stylish. I loved my old school nintendo and since the cartridge held the power, it held a special place in my world. Oh bringer of fun and disappointment when you were so dirty. And no I will not make a blow me joke.

I thought for once people should see my head in the photos…well at least here on the blog. Enjoy my manly winter beard, but do not let it distract you from the shirt. Click on the pics to be taken to the store.

-Andy