So here is a little video on why rethink clothing works with only college artists and some other tid bits about Rethink
So, as many of my rethink clothing twitter followers know I have a new shirt coming out. This is true. This shirt is going to rock. It will be my first shirt with a printed size tag. The tag is something I have been wanting to do for quite some time. I feel know stepping up my level of professionalism is super necessary. Why is it necessary now? Well, I am hopefully to a spot where I will open up more accounts and retailers will carry my stuff. I am carried in California currently and am working on more.
People always say that when you start selling to wholesalers that you lose that small company feel. I think that is wrong. I am still filling every Internet order by hand, signing every packing slip and writing goofy notes or personalized thanks. My production numbers will be increasing, but also so will my ability to produce more limited runs of certain colors of shirts. I have always loved limited color ways on shirts. They always sell well and I try hard to be unique. Beyond just a chance for more limited shirts, I will always have certain products only available online. I like to keep some stuff for my awesome online fan base.
So, what does this mean in short?
1. Look for more new limited color ways of your favorite shirts.
2. Look for new products…Hoodies this fall?
3. Look for the brand to stay personal and fun.
4. Look for great designs like this one preview below to drop soon!
5. Look in a mirror and if your not wearing rethink…get some!

Just a fun short 5 question interview with the guys at NecesaryCool.com
Heres a little preview for the full thing head HERE!
(NC) The way you guys do things over there is pretty unique, you only use college artists right?
(ANDY) Yes sir. That right there you could say sets me apart. When starting the company I really wanted to do it different and find artists who haven’t been tired out and dulled by corporate America. These young adults have dominated the designs. I have people compliment my designs all the time and even more so when I tell them who actually did them. I think this really comes from the fresh, fun, unique lifestyle of the college kid.
Amidst some hectic times with orders and life I thought I share this with you guys. I met a guy online who asked me about a clothing sponsorship. I knew the industry standard was to sponsor some band , which may or may not represent your clothing line good at all. The guys name was Johnny Vinyl, I know, I know you are thinking what a professional wrestling name. Well you and me were both right, Johnny is a college kid who is doing his own thing and breaking out in the wrestling world. Here is a little info on him
“Southeast Missouri State student Johnny Vinyl trades his textbooks for tights on his weekends. Vinyl is aggressively pursuing a career as a professional wrestler. Traveling the independent circuit in Missouri, Illinois, Arkansas, Tennessee, and expanding more across the Midwest soon, Vinyl and tag-team partner Davey Vega are dazzling audiences with their youth, good looks, attitude, and athleticism. Information on Vinyl can be found at http://www.myspace.com/bncjohnnyvinyl”

Here he is sporting the robot fantastcism that is Mechanical Breackdown.
Now I have never really been a fan of wrestling, but this guy has been great. He reps the brand hard and always provides good feedback. So I encourage you to check out a college kid doing his own thing (Sound familiar).
So if you know someone or are someone who fits the idea of doing your own thing during college, let me know. If your story compels me and I believe you could rep the Rethink good you might have free shirts headed your way. So hit me up there are many ways to do that.
-Andy
Well at least I know school is almost over for the semester. So in celebration of finals take 15% off all rethink merch until sunday. use the code THINK.